Business branding photos present a unique challenge to me as a photographer. It requires me to think outside of the typical realm of lifestyle photography while also taking cues from my client to accurately tell their brand's story.
I begin with each consultation with learning more about the business, but ultimately about the clients that MY client will be serving; who they are, what they like, and what impact should be left on them after experiencing my clients' services or product. A clear depiction of these critical factors in their business helps me to visually create a story that matches their vision.
Felicia Hunter is no stranger to Latoya Dixon Photography, but even in her consulatation for her styling blog and consulting site, Fashionable Purpose, we uncovered some details that could not have been left out of the shoot.
"I want my clients to view Fashionable Purpose as a clean white canvas that they can come to to create their wardrobe palette."
It was in that moment that I knew I had to find a location that invoked the same sense of artistic and creative freedom. What better venue to host this shoot, but in an art studio? Fashionable Purpose's rebrand shoot took place in West Greenville at White Whale Studios. Artist, Emily Jeffords' space offered white washed walls, gorgeous filtered natural light, and the perfect mustard-colored velvet couch that paired nicely with Fashionable Purpose's brand colors, black, white, and yellow.
Check out the images from the shoot as well as how they were used to enhance the clean, minimalist website.
Because these are some of my favorite types of shoot, I'm offering a free ebook on How to Create Cohesive Images for your Website. In order to get a copy, click here.